Q4 2023 Performance of Top Drawing & Coloring Apps on iOS in Latin America

As the year 2023 came to a close, the drawing and coloring app category on iOS saw varied performance across its top applications in Latin America. Data provided by Sensor Tower offers a clear view of how these creative outlets fared in the fourth quarter.

My Coloring Book experienced a remarkable surge in downloads, skyrocketing from a modest few to 77K in the first week of November and peaking at 184K in the third week. Weekly active users followed suit, jumping from 50K to a high of 263K during the same period. However, revenue only began to show in mid-November, reaching a modest peak of 13 USD.

Meanwhile, Happy Color® Art Coloring Book maintained a steady performance in revenue, downloads, and active users. Revenue saw highs of 354 USD in the last week of December, while downloads hovered around the 22K to 26K mark each week. Weekly active users demonstrated consistent engagement, ending the quarter with 140K active users.

Color by Number：Coloring Games showed a strong revenue presence throughout the quarter, with figures ranging from 14K to 17K USD. Downloads peaked mid-quarter at around 17K, and weekly active users grew from 40K in September to 69K by the year's end.

Pixel Art － Color by Number also displayed a solid revenue stream, with earnings fluctuating slightly but reaching up to 1.8K USD in the final week of December. This app's downloads saw a gradual increase, culminating in nearly 20K in the last week. The active user base grew consistently, ending at 99K.

Lastly, Colorfy: Coloring Book Games had a strong revenue quarter with a steady increase, topping at 5.9K USD in the final week. Downloads experienced a spike in mid-November with 14K, while the active user count reached its peak at 30K in the same month.

For more in-depth insights and data about app performance, Sensor Tower's platform remains a valuable resource for app market analysis.